Why Fishbone?
Brand opportunity / Consumer frustration
Distinguish your brand(s) at the point of purchase. Consumer are likely to value your decision in secondary packaging long after their purchase by reducing the hassles and concerns of disposal and by your commitment to the environment. Marketing and advertising teams love the added billboarding space and the opportunity to get the customers attention which increases the likelihood of a purchase and re-purchase. Your brand leverages the advantages of a carton without the disadvantages of plastic.
FIshbone creates an opportunity for brand engagement and solves a decades-long problem that consumers have been asking for by eliminating the hassle of plastic rings and caps as well as eliminating film wraps and excess carton material.
Visual Impact / Marketing / games
Visual impact grabs consumers attention. Through the increased billboard space of a multipack, brands can attract consumers and add key brand messages while leaving a lasting consumer impression.
Cross branding can drive purchase and re-purchase
Does your beverage brand have a snack brand / co-op as well? Remind consumers to purchase a snack with their multipack right then and there. Can a plastic ring do that??? Two surfaces for printing promotional graphics, backside printing, product traceability codes and inserts. Game-ify your packaging with secret codes or games on either surface for brand engagement.
Craft Brew / An emerging market for canning
As the craft brew markets moves into cans at an ever-increasing pace, Fishbone offers incredible opportunity to show your stuff, build your brand, eliminate frustration for consumers and reduce costs and complications compared to plastic rings, caps and cartons. We offer a cost effective alternative in product and applicators. Large or small, Fishbone has a solution for your brewery.
Streamlined palletizing
High volume, small space. Fishbone's pack out efficiently @ 1,000 pieces per box and approximately 42,000 pieces per standard size pallet/skid for the 6 pack variety and approximately 60,000 pieces for the 4 pack. The Fishbone will take up a minimal amount of your precious storage space so you can have the quantity that you need on hand when you need it.
Keep those cans in line! The structural rigidity inherent in Fishbone helps keep multipack cans upright in place and minimizes splay when wrapping and palletizing compared to LDPE rings.
Economics
Fishbone economics surpass that of plastic rings, caps, shrink film and cartons. The multipack requires only die-cutting and can be shipped flat to improve truck load pack-out and maximize storage space in your facility. Our product offers a 12-for-1 height ratio compared to the leading HDPE carrier. Energy consumption for manufacturing and delivering Fishbone multipacks is measurably lower than the energy used for plastic rings and recycled HDPE caps.
Eliminate the component from your supply chain
By eliminating plastic from the equation we relieve the disposal and recycle problem found in plastic.
Moving closer to Zero Waste goals are on the top of the priority list for bottlers and Fishbone can help your brand(s) move closer to that goal.
Where will plastic be in a few years?
With local and State bans on Non-durable plastic goods (i.e. plastic grocery bags, plastic rings, etc.) it is only a matter of time before plastic packaging is no longer an option. In fact, Countries like Sweden have already banned plastic rings. Get ahead of the curve and show that your brand is an innovator!
Why not just cut the plastic rings into small pieces?
The common myth is that cutting the plastic rings into pieces will solve the problems that the rings cause. In fact, beyond the hassle of having to locate the tools to cut them into pieces before disposal along with the time it takes to do so, the smaller pieces of plastic now accelerate a different problem. Micro plastics; microscopic, digestible pieces of material that propagate throughout the land and ocean. Since it can take upwards of 1000 years for the plastic to break down in the environment even with photo-degradation, the small pieces not only spread more quickly when cut into smaller pieces but also become "bite size". Fish and organisms as minuscule as plankton consume the plastic, mistaking it for food. These fish and organisms end up being eaten by bigger species and so on elongating the chain of plastic ingestion. Inevitably, through the ecological food chain that plastic makes it back into our food stream and into our bodies.
Bottlers are asking for it!
"There is indeed a story in every one of our bottles—and in our cans and other packages, too. It is the story of increasing efficiency. Innovation. A passion to promote recycling and renewable materials. And a global vision over the long-term of zero waste." - 2011/2012 Coca Cola Sustainability Report
"We are also looking for packaging ideas that are holistic solutions when viewed in the context of the complete product lifecycle. We are interested in innovations that deliver genuine, measurable long-term advancements toward sustainability and not just eye-grabbing marketing slogans that will earn us public relations points in the short-term." - 2011/2012 Coca Cola Sustainability Report
"At PepsiCo, we continually think about new ways to package and deliver our products to minimize our impact on land. In this effort, we strive for the "5 Rs"—to reduce, recycle, use renewable sources, remove environmentally sensitive materials and promote the reuse of packaging in the entire process of packaging selection, design and procurement." - 2010 Pepsico Sustainability Report
From bottlers to consumers to conservancies and lawmakers, the feedback is incredible
"As soon as I saw the product, I knew what it did and it's benefits were obvious"
"Which bottlers use them and where can I get them?"
"I cannot believe we still have those rings, nobody likes them"
"Fishbone is an incredible product. There is no way the bottlers can deny it"
- Congressman Sam Farr, California's 20th congressional district
Brand opportunity / Consumer frustration
Distinguish your brand(s) at the point of purchase. Consumer are likely to value your decision in secondary packaging long after their purchase by reducing the hassles and concerns of disposal and by your commitment to the environment. Marketing and advertising teams love the added billboarding space and the opportunity to get the customers attention which increases the likelihood of a purchase and re-purchase. Your brand leverages the advantages of a carton without the disadvantages of plastic.
FIshbone creates an opportunity for brand engagement and solves a decades-long problem that consumers have been asking for by eliminating the hassle of plastic rings and caps as well as eliminating film wraps and excess carton material.
Visual Impact / Marketing / games
Visual impact grabs consumers attention. Through the increased billboard space of a multipack, brands can attract consumers and add key brand messages while leaving a lasting consumer impression.
Cross branding can drive purchase and re-purchase
Does your beverage brand have a snack brand / co-op as well? Remind consumers to purchase a snack with their multipack right then and there. Can a plastic ring do that??? Two surfaces for printing promotional graphics, backside printing, product traceability codes and inserts. Game-ify your packaging with secret codes or games on either surface for brand engagement.
Craft Brew / An emerging market for canning
As the craft brew markets moves into cans at an ever-increasing pace, Fishbone offers incredible opportunity to show your stuff, build your brand, eliminate frustration for consumers and reduce costs and complications compared to plastic rings, caps and cartons. We offer a cost effective alternative in product and applicators. Large or small, Fishbone has a solution for your brewery.
Streamlined palletizing
High volume, small space. Fishbone's pack out efficiently @ 1,000 pieces per box and approximately 42,000 pieces per standard size pallet/skid for the 6 pack variety and approximately 60,000 pieces for the 4 pack. The Fishbone will take up a minimal amount of your precious storage space so you can have the quantity that you need on hand when you need it.
Keep those cans in line! The structural rigidity inherent in Fishbone helps keep multipack cans upright in place and minimizes splay when wrapping and palletizing compared to LDPE rings.
Economics
Fishbone economics surpass that of plastic rings, caps, shrink film and cartons. The multipack requires only die-cutting and can be shipped flat to improve truck load pack-out and maximize storage space in your facility. Our product offers a 12-for-1 height ratio compared to the leading HDPE carrier. Energy consumption for manufacturing and delivering Fishbone multipacks is measurably lower than the energy used for plastic rings and recycled HDPE caps.
Eliminate the component from your supply chain
By eliminating plastic from the equation we relieve the disposal and recycle problem found in plastic.
Moving closer to Zero Waste goals are on the top of the priority list for bottlers and Fishbone can help your brand(s) move closer to that goal.
Where will plastic be in a few years?
With local and State bans on Non-durable plastic goods (i.e. plastic grocery bags, plastic rings, etc.) it is only a matter of time before plastic packaging is no longer an option. In fact, Countries like Sweden have already banned plastic rings. Get ahead of the curve and show that your brand is an innovator!
Why not just cut the plastic rings into small pieces?
The common myth is that cutting the plastic rings into pieces will solve the problems that the rings cause. In fact, beyond the hassle of having to locate the tools to cut them into pieces before disposal along with the time it takes to do so, the smaller pieces of plastic now accelerate a different problem. Micro plastics; microscopic, digestible pieces of material that propagate throughout the land and ocean. Since it can take upwards of 1000 years for the plastic to break down in the environment even with photo-degradation, the small pieces not only spread more quickly when cut into smaller pieces but also become "bite size". Fish and organisms as minuscule as plankton consume the plastic, mistaking it for food. These fish and organisms end up being eaten by bigger species and so on elongating the chain of plastic ingestion. Inevitably, through the ecological food chain that plastic makes it back into our food stream and into our bodies.
Bottlers are asking for it!
"There is indeed a story in every one of our bottles—and in our cans and other packages, too. It is the story of increasing efficiency. Innovation. A passion to promote recycling and renewable materials. And a global vision over the long-term of zero waste." - 2011/2012 Coca Cola Sustainability Report
"We are also looking for packaging ideas that are holistic solutions when viewed in the context of the complete product lifecycle. We are interested in innovations that deliver genuine, measurable long-term advancements toward sustainability and not just eye-grabbing marketing slogans that will earn us public relations points in the short-term." - 2011/2012 Coca Cola Sustainability Report
"At PepsiCo, we continually think about new ways to package and deliver our products to minimize our impact on land. In this effort, we strive for the "5 Rs"—to reduce, recycle, use renewable sources, remove environmentally sensitive materials and promote the reuse of packaging in the entire process of packaging selection, design and procurement." - 2010 Pepsico Sustainability Report
From bottlers to consumers to conservancies and lawmakers, the feedback is incredible
"As soon as I saw the product, I knew what it did and it's benefits were obvious"
"Which bottlers use them and where can I get them?"
"I cannot believe we still have those rings, nobody likes them"
"Fishbone is an incredible product. There is no way the bottlers can deny it"
- Congressman Sam Farr, California's 20th congressional district
Partners and supporters of Fishbone
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